First Federal Bank Joins ABA and Banks Across U.S. in Industry-Wide Campaign to Protect Consumers from Fraud and Scams
10/09/2026
By: Madi Reynolds
First Federal Bank has joined the American Bankers Association (ABA) and banks across the nation participating in the 2026 #BanksNeverAskThat campaign, an industry-wide effort to educate consumers about persistent and increasing scam threats. Nearly three in four Americans have experienced a scam or fraud attempt, according to a 2026 House Financial Services Committee report on financial fraud and scams.
“The ABA’s Bank Never Ask That campaign is an important initiative to help with public education around scams, and we are very proud to support the effort,” shared Nick Popplewell, Chief Marketing Officer for First Federal Bank. “Unfortunately, technology has made fraud even more prevalent and sophisticated. The goal of this campaign is increased awareness as nothing helps the fight against scams more than knowledgeable consumers.”
Fraud is taking an enormous financial toll on people throughout the country. A 2026 Gallup survey found that scams resulted in an estimated $68 billion in losses.
To combat this growing problem, the ABA’s award-winning #BanksNeverAskThat campaign uses attention-grabbing humor and engaging content to help consumers spot red flags and remind them that banks will never ask for sensitive information including PINs, passwords or Social Security numbers. The campaign also challenges consumers to become ‘Scam Slayers’ by recognizing scam warning signs and taking action before fraudsters succeed. Whether it's deleting an unexpected attachment or hanging up on calls demanding secrecy or urgent action, the campaign demonstrates how everyday Scam Slayers can stop fraudsters in their tracks.
“Scammers are constantly adapting their tactics, but many fraud attempts continue to start with the same warning signs,” said Paul Benda, Executive Vice President for Risk, Fraud, and Cybersecurity at the ABA. “Unexpected contact, urgent demands, pressure to move money, and instructions to keep the situation secret are all red flags that should give consumers pause. When people know what to look for, they can often stop scams before they start.”
October is National Cybersecurity Awareness Month and throughout the month, as part of #BanksNeverAskThat, First Federal will share consumer tips on social media designed to educate consumers on how to spot current fraud threats.
For more information about scams and how to protect yourself and your money, visit BanksNeverAskThat.com.