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CEO Corner

08/29/2025

By: Jason Meyerhoeffer

CEO Corner

When you choose where to bank, you are doing more than selecting a place to deposit your paycheck or apply for a loan—you are choosing a financial partner. As Idaho’s only mutual bank, we believe there is a powerful advantage in banking with an institution like First Federal.

Unlike stock-owned banks, mutual banks are owned by their depositors—not shareholders. That distinction changes everything. We do not have to prioritize quarterly earnings or shareholders’ returns. Our interests directly align with our customers’ interests. In fact, that is why we exist. Our focus is on our customers’ financial well-being—your success is our success.

One of the benefits of banking with a mutual is something we call the “customer dividend.” Because we do not pay dividends to shareholders, we are able to return value directly to our customers in the form of consistently attractive rates—whether it’s higher yields on savings or lower rates on loans. This approach is about more than being competitive; it is about delivering real financial value and putting our customers first.

We are also proud to play an important economic role in our communities. Customer deposits stay in the community and support loans to individuals to buy homes or businesses to grow. This process is the life blood of a community’s economic activity. As a tax-paying institution, we contribute to the funding of local schools, public safety, and infrastructure. But our commitment to the community is more than financial; it is foundational. We support local nonprofits, volunteer initiatives, and invest in programs that help our neighborhoods thrive. Because we are based here in Southern Idaho, our focus is here.

Of course, none of this would matter if we were not a safe and sound institution. First Federal is regulated by the same federal agencies that oversee the nation’s largest financial institutions. We adhere to the same rigorous standards for capital, risk management, and consumer protection. Our customers can bank with confidence knowing their deposits are protected and their institution is strong.

But perhaps the greatest benefit of mutual banking is the customer-centric culture it creates. Every decision we make—from the products we offer to the service we provide—is guided by our mission of “enhancing of our customers’ financial well-being.” That clarity of purpose is a direct result of our structure. When you call us, you are talking to someone who works in your community. When you walk into a branch, you are greeted by neighbors who know your name.

At First Federal, we are not here to chase the next big merger or satisfy distant shareholders. We are here to serve you—your family, your business, your community.

Whether you are opening your first account or planning your retirement, we invite you to experience the First Fed Difference—where you are a valued member of a banking institution that is built around people and communities, not profits. And that is something worth investing in.