President's Message

Jason Meyerhoeffer


Jason A. Meyerhoeffer
President and CEO
First Federal Savings Bank of Twin Falls

I would like to begin this new President’s message by taking a moment to recognize our longtime President, Alan Horner, for his remarkable career at First Federal and thanking him for his leadership as President and CEO over the past 18 years. Alan retired from First Federal in January of this year, but his legacy will continue to have a lasting impact. We will also continue to benefit from Alan’s wisdom and experience as a member of First Federal’s Board of Directors.

During Alan’s tenure as President, First Federal grew from $220 million in assets to almost $600 million, opened five new branches and a loan production office, and achieved a consistent record of financial safety and soundness. Alan was also instrumental in the formation of the First Federal Foundation, led the vision for our new Corporate Office, and was a driving force in the construction of First Federal Bank Park. We truly appreciate Alan’s many contributions to the Bank, our customers, and the communities we serve. He leaves First Federal in an excellent condition.

Because of our strong financial condition and employee base, our Executive Leadership Team and I do not see a need to try to fix something that is not broken. Instead, we see this transition as an opportunity to continue to build on the strong foundation we have established and to take a fresh look at ways to continue to help our customers achieve their financial goals. I do not anticipate a significant change in the Bank’s current strategic direction.

In spite of our successes, we understand that we cannot become complacent. The way people bank and interact financially is changing more rapidly than ever before. In this regard, we are committed to continuing to invest in our employees and the technology needed to meet our customers’ financial needs and expectations.

While some change is inevitable, the most important things of who we are and what we do will not change. We will continue to add value to our customers’ relationships with First Federal and strive to achieve our mission of “enhancing the wellbeing of our customers by providing solutions to their financial needs.” We will continue to do that by helping customers build a solid financial foundation with safe and convenient savings and payment options; by helping people achieve their dreams of owning a home; by providing business owners with the capital and financial tools they need to succeed in a competitive market; and by helping create a strong and vibrant local economy, providing the fuel of our economic engine.

As Idaho’s only mutually owned bank, our commitment is to you - our customers - and the communities we serve. We do not face the dilemma that most banks do of trying to balance shareholders’ demands for returns with serving customers’ interests. As a mutual bank, our customers are our owners. Our success is measured by your success.

To our many customers, I would like to personally thank you for your relationship and your trust in First Federal. There is nothing more important to us. To our prospective customers, I invite you to visit us at one of our branches or online and experience the First Federal difference and how we can help you achieve your financial goals.

Jason A. Meyerhoeffer
President and CEO

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